Unicum Plums: Two Gold Effie awards

At the competition known as the “Academy Awards of advertising effectiveness,” the co-operation of Zwack Unicum Nyrt. and Carat Hungary (the introduction of Unicum Plum) has resulted two Gold Effie awards. The Unicum Plum was awarded in the non-durable consumer goods (beverage) and in the launching campaign categories.

“We are really glad for both gold-prizes. We are proud, because similar exceptional sales results that we achieved with the Unicum Plum, has not been achieved by any beverages on the Hungarian market”- Márfi Márta, Marketing Director of the Zwack Unicum Nyrt. told.