Unicum beer – advertising campaign and prize draw

The cult Unicum-beer pairing has been a party fetish for generations, and even the drinking habits of Generation Z have not been able to fade it. Now Unicum is stepping back into the spotlight with a glass of beer: the herbal liqueur brand is showing that the popular combination is more than just a traditional way of drinking: it can be a symbol of good encounters. The company is celebrating the launch of the advertising campaign with an exciting prize draw, among other things.

The duo of Szabolcs Thuróczy and Zsolt Anger fits together like beer fits Unicum: You are good together – says the waitress played by Luca Márkus in the film

Unicum + beer may have marked the beginning of a great story for many, and many friendships may have been formed in the company of the iconic drink pair. Our culture is full of special encounters – and the pairing of Unicum and beer can also be a symbol of those associations whose members are characterful and exciting elements in themselves, but become even more complete together. Of course, moderation is also a fundamental condition for truly valuable experiences, since true joy lies not in quantity, but in quality, shared moments created by traditions and a good mood.

Just like the duo of Szabolcs Thuróczy and Zsolt Anger: individually great actors, but together they are simply legendary, as we saw earlier in the successful film series Aranyélet. Zwack chose them as the main characters of the Odd Couple campaign based on the undeniable chemistry between the two artists – you could say that the striking acting duo fits together as well as beer does Unicum. The charismatic cast is further strengthened by the young acting talent, Luca Márkus, and even Sándor Zwack himself will make a short cameo appearance in the commercial, which will debut in May.

Sándor Zwack himself will make a short cameo appearance in the commercial, which will debut in May