Ultra-fresh and homemade: SPAR’s convenience product offering reaches a new level

Even more natural, homemade flavors in the SPAR convenience product range

The SPAR enjoy. convenience plant has reached another milestone: the fleet of refrigerated vans, which was put into service during the summer, has now delivered ultra-fresh products packaged without protective gas to SPAR and City SPAR units on a daily basis. Thanks to night and early morning production, the goods are waiting for customers on the shelves the next morning. The range includes ultra-fresh, protective gas-free salads such as tuna salad, Hungarian chicken breast or Greek salad, and the selection also includes several sandwiches. Thanks to the protective gas-free packaging, the products retain their homemade character, as if they were fresh from the kitchen to the stores. The vehicle fleet will be expanded by another car by the end of the year, and the range of ultra-fresh goods is also constantly growing: currently, customers can find the latest products in nearly 20 stores.

Fresh fruit salads at enjoy. in refrigerators

The enjoy. product development team, in collaboration with an external partner, has expanded the range with seasonal fruit salads, which are now available nationwide in 240-gram packages, and a smaller, 140-gram version will also be available later this year. Customers responded positively to the colorful and fresh combinations, which will also be available in a seasonal version in winter.

Renewed cold kitchen counters

The cold kitchen counters of SPAR stores have also undergone a significant transformation: instead of frozen salads, mayonnaise salads are now available in pre-packaged 150, 200 and 300 gram packages. The change not only serves a more uniform appearance and store efficiency, but also quality: the shelf life of the products has increased from the previous 3 days to 12–17 days, thus supporting the reduction of food waste. Summer favorites – such as the award-winning tzatziki, coleslaw and French salad – achieved 20-30% higher sales during the season, and lentil salad, the most popular winter delicacy, returns in the autumn-winter period.

Innovation and quality in everyday life

“The developments at the enjoy. plant simultaneously serve the convenience of our customers, the efficient operation of our stores and the quality food supply expansion. It is unique in the market that thanks to our own delivery, ultra-fresh, gas-free products can be delivered to a retail network, while we respond to consumer needs with new flavors and innovative solutions”

– emphasized Márk Maczelka, Head of Communications at SPAR Hungary.

SPAR Hungary aims to have ultra-fresh category products available in at least 100 stores by the end of 2026, thus further strengthening the company’s commitment to freshness, quality and customer experience.

The enjoy. product line has been one of the most successful elements of SPAR’s own-brand offering for years, providing fresh, convenient solutions for busy everyday life. From sandwiches to salads to cold-kitchen specialties, customers can find a wide selection in the refrigerated counters of the stores. The Üllő plant began operations in 2018, where production takes place with the most modern technologies and high-level food safety and quality requirements.