Ultra-processed = Ultra-problematic?

The latest research by Innova Market Insights has found that only 36% of North American consumers consciously limit ingredients considered unhealthy in their diet.

This article is available for reading in Trade magazin 2025/10.

Although ultra-processed foods and certain additives are becoming increasingly prominent in public discourse, purchasing decisions continue to be driven primarily by price and taste. 41% of respondents choose ultra-processed foods for these very reasons.