Ultra-processed = Ultra-problematic?

By: Trademagazin editor Date: 2025. 10. 01. 15:18

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The latest research by Innova Market Insights has found that only 36% of North American consumers consciously limit ingredients considered unhealthy in their diet.

This article is available for reading in Trade magazin 2025/10.

Although ultra-processed foods and certain additives are becoming increasingly prominent in public discourse, purchasing decisions continue to be driven primarily by price and taste. 41% of respondents choose ultra-processed foods for these very reasons.