Pyaterochka and Coca-Cola come out with recycled streetwear range in Russia

Russian retailer Pyaterochka has teamed up with Coca-Cola in Russia to launch a limited-edition streetwear collection made of recycled Coca-Cola bottles and other recycled materials. With the collection the retailer is targeting younger consumers, while also encouraging everyone to protect the environment. Customers get points for purchasing Coca-Cola drinks, which can be redeemed while buying various items from the clothing range.

This article was also published in 11/2021 of Trade magazin.