Coca-Cola To Launch Recycled Plastic Bottles In Sweden

Coca-Cola has announced plans to launch a new range of bottles made entirely from recycled plastic in Sweden.
The company is also introducing new labels on its Coca-Cola, Fanta, Sprite and Bonaqua brands in the country, to notify consumers about the change.

The labels on the recycled PET bottles will be white, moving away from their signature colours to more clearly communicate the message ‘Recycle me again. I am made of 100% recycled plastic. Made in Sweden’.

The new bottles form part of Coca-Cola’s sustainability initiative aimed at encouraging consumers to recycle.

ESM