Mondelēz introduces recycled plastic packs for Cadbury Dairy Milk

By: Trademagazin editor Date: 2022. 10. 07. 09:42

Mondelēz International has announced that its Cadbury Dairy Milk and Cadbury Mini Snowballs 110g sharing bars, which are made in Bournville and sold in the UK and Ireland, are now wrapped in packaging with 30% recycled plastic.

The company has started to roll out the packaging innovation on more than 28 million sharing bars.

This world first for Cadbury is part of Mondelēz International’s wider global goal to reduce the use of virgin plastic material in its overall plastic packaging portfolio by 5% by 2025, assuming constant portfolio mix.

The company is already using 75% recycled plastic (RPET) content in its Dairylea Lunchables packaging in the UK and will also begin using certified plastic with recycled material in its Philadelphia tubs and lids from next year.

Dirk Van de Put, chief executive, Mondelēz International, said that the UK is leading the way in its use of recycled material and investing in solutions for a circular economy for packaging waste.

“Until recently, flexible plastic packaging has been considered a single use material. The development of advanced recycling technology and our significant investment in this material means it’s now possible for Cadbury fans to enjoy their favourite sharing bars more sustainably here in the UK.”

“Most excitingly, this is just the beginning of our journey to use more recycled plastic in our packaging. We’re committed to using more recycled plastic in our packaging in the coming years, as access and availability of advanced recycling technology increases.”