McDonald’s joins TerraCycle’s Loop project to trial reusable cups

McDonald’s is to launch a reusable cup option for hot beverages through TerraCycle’s circular packaging service Loop.

McDonald’s will pilot the campaign at select restaurants in the UK next year and has already invested in several packing initiatives across the world, including the Recup system in Germany and NextGen Cup Challenge in the US.

TerraCycle offers free recycling programmes funded by brands, manufacturers, and retailers around the world to help consumers collect and recycle your hard-to-recycle waste.