Burger King rolls out reusable packaging model in TerraCycle Loop partnership

Burger King is trialing a new reusable packaging model to help cut down on packaging waste across its global branches.

As part of its Restaurant Brands for Good framework, the fast food chain has launched a partnership with TerraCycle’s circular packaging service, Loop. The joint endeavor will pilot a closed-loop system with zero-waste packaging that can be safely cleaned and refilled to be reused.

Together with Loop, the trial will offer restaurant guests the option to order Burger King brand staples like the Whopper sandwich, soft drink or coffee in reusable sandwich containers or beverage cups.

Packaging Insight