The event market is back in full swing – the corporate event marketing segment achieved 78.4 billion in revenue in 2024
The Hungarian Advertising Association (MRSZ) and its affiliates presented the 2024 spending data of the domestic media and communications market at a joint conference on March 27. According to the figures presented, the revenue of the corporate event marketing market reached 78.4 billion forints in 2024, which represents a 4.3% increase compared to the previous year, announced Gábor Rókusfalvy, CEO of Roxer Kommunikációs Kft., Vice President of MaReSz, according to an article by Turizmus.com.
The sector’s performance is particularly noteworthy in light of the fact that in 2023 – the first year after the complete lifting of Covid restrictions – a record revenue of 75.5 billion was generated, which then represented a 23% increase compared to 2022. The current expansion therefore indicates that the market has returned to its normal growth path and stabilized after the epidemic period.
The value of personal experience is increasing
The demand for corporate events and meetings continues to grow – in fact, according to the latest international forecasts, the role of personal meetings will continue to increase in 2025. 82% of European event organizers have already stated that they are planning hybrid or fully in-person events next year that prioritize direct contact building.
“Monitoring international event market trends, we need to keep up with new experience trends, with a special focus on sustainability, digitalization, experience-based events and inclusivity – these will be the focus topics of the event industry in 2025,”
emphasized Gábor Rókusfalvy.
Related news
MRSZ: professional position statement on the draft law “On the Transparency of Public Life”
The Advertising Association has taken action: it submitted a statement…
Read more >International quotation system – a more transparent event planning market
MaReSz proposes the introduction of an international quotation system for…
Read more >The events sector produced healthy growth in 2024
The Hungarian Advertising Association (MRSZ) and its affiliates and partners…
Read more >Related news
EU Sees 2% Growth In Ice Cream Production In 2024: Eurostat
Ice cream production in the EU increased by 2% year-on-year…
Read more >Oatly Is Launching A Ready-To-Drink Matcha Latte Oat Milk This Summer
Oatly is the latest plant-based milk brand to launch a…
Read more >The Hungarian Central Statistical Office (KSH) reported better-than-expected GDP data
In Q2 2025, Hungary’s GDP figures published by the HCSO…
Read more >