Fido Dido is back

Fido Dido, the iconic cartoon character of the 1990s has returned.

7UP was 90 years old in July and celebrated the occasion by bringing back the popular Fido Dido. He is featured on the bottles of three limited edition 7UP products until the end of the year. Fido Dido was created by Joanna Ferrone and Sue Rose in 1985. //