Mars Brings Back Seasonal M&M’s Flavor for Valentine’s Day

Photo: Mars, Inc.

M&M’s released its 2024 Valentine’s Day Gift Guide exclusively on its online shop, which offers  customizable gifts, party favors and limited-time seasonal flavors. The popular candy brand returns with heart-shaped candy boxes, themed gift bottles and gift jars.

M&M’s is also bringing back the seasonal flavor M&M’s White Chocolate Strawberry Shake for a limited time only, the company said.

Gift givers can choose from 20+ M&M’S colors, print custom messages, choose from hundreds of clipart and even print a photo on the candy.

Customers can also choose their candy filling, including flavors such as caramel cold brew, dark chocolate, fudge brownie along with classic options like milk chocolate and peanut.

According to Statista, seasonal candy accounted for an average of $150 in monthly sales at U.S. convenience stores in 2019. The biggest confectionery seasons are Valentine’s Day, Easter, Halloween and the winter holidays, which are celebrated by 9 out of 10 consumers.

Convenience.org