Peroni Nastro Azzurro is moving the experience of the Aston Martin Forma1™ team to downtown Budapest again 0.0%

By: Trademagazin Date: 2023. 07. 14. 11:49

In addition to Barcelona, Milan, Stockholm and Bratislava, the extremely popular downtown garage experience, “IL PITSTOP”, born from the global cooperation of Peroni Nastro Azzurro 0.0% and Aston Martin Aramco Cognizant Formula One®, is also visiting Budapest again this year’s Formula 1 season.

The event’s raison d’être is better proven by two telling facts: while Formula 1® has more than half a billion (!) fans worldwide, barely four-fifths of them have not yet had an on-site experience, even in races as rich as this year’s ( a total of 23 races are organized).

The answer to this is “IL PITSTOP”, which is a captivating, unique event in the city center.

“IL PITSTOP reinterprets the pit lane experience, so fans who visit the roadshow stations that affect many senses can absorb the atmosphere and excitement of the competition, get a close-up look at the replica of the AMR23 racing car that the stable’s drivers race with, or listen to the conversations between the drivers and engineers into a radio conversation, while they can also stop to refresh themselves with a Peroni Nastro Azzurro 0.0%”

– said Fruzsina Négyesi, the marketing manager responsible for international brands at Dreher Sörgyárak.