New Generation strategy at the forefront

The Klépierre Magyarország – present on the Hungarian market for more than 10 years – closed year 2016 with a performance beyond the expectations due to its novel strategy. The company that has two shopping centers in Budapest and four in the countryside focused to reach the Generation Y and Z, when managing the tenant mix, creating the services and planning the communication.

The repositioning of the tenant-mix has already begun at the end of 2015, when thanks to a successful contract with the Polish LPP, four new brands; the Sinsay, the Mohito, the House and the Cropp opened stores in the Corvin Plaza, and the Reserve has also updated and significantly also broadened its business and offer in the Corvin, in the Duna and in the Miskolc Plazas.