Amazon opens next-gen store data to brands

Amazon is introducing Store Analytics, a new service offering brands data-driven insights about the performance of their products, promotions, and ad campaigns in Amazon Go high-tech convenience stores and Amazon Fresh high-tech grocery stores. Store Analytics provides brands with aggregated and anonymized insights about the performance of their products, promotions, and ad campaigns in “Just Walk Out”- and Amazon Dash Cart-enabled Amazon Go and Amazon Fresh stores in the U.S.

These insights will help those same stores continuously improve the shopper experience by making the store layout easier for shoppers to find their favorite items and discover new ones, improving selection and availability of products, and delivering great value through relevant promotions and advertising.

Chain Storeage