New product from lemon juice maker Olympos

Tea market trends influence lemon juice sales too.

According to Vilmos Várkonyi, Maspex Olympos Kft.’s group brand manager, the spreading of fruit teas had negative influence onlemon juice sales because many people don’t put lemon juice in these. Small brands suffered this trend the most as their sales plunged and some of them disappeared from shops. Olympos managed to preserve its 47-percent value share in the market. Products with fruit content below 50 percent realise 60 percent of sales. The market is dominated by the 1-litre and 1.5-litre product formats. This May Olympos put 50-percent lime content Olympos Lime on the market. The new product is perfect for making cocktails, salads, fish and other dishes. It is available in 1-litre plastic bottles.