New private label product by dm

By: trademagazin Date: 2012. 03. 28. 11:01

German drugstore chain dm is to launch a new private label line called Balea Nature, according to The retailer says the products consist of 95% natural ingredients and do not contain any silicones, parabens, mineral oil or artificial colours. dm will begin with the introduction of a face wash and day and night creams. Balea is the retailers standard own brand range, comprising sub-brands Balea Med, Balea Young, Balea Professional and Balea Trend It Up. The retailer already offers a diverse organic private label for certified natural cosmetics called Alverde.

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