New private label product by dm
German drugstore chain dm is to launch a new private label line called Balea Nature, according to planetretail.net. The retailer says the products consist of 95% natural ingredients and do not contain any silicones, parabens, mineral oil or artificial colours. dm will begin with the introduction of a face wash and day and night creams. Balea is the retailers standard own brand range, comprising sub-brands Balea Med, Balea Young, Balea Professional and Balea Trend It Up. The retailer already offers a diverse organic private label for certified natural cosmetics called Alverde.
Related news
Related news
An era ends, a new one begins – marketing leadership change at Eisberg
After two years, Judit Gál, the company’s marketing and communications…
Read more >The price fall in PENNY continues
PENNY Hungary continues to slash prices on basic household and…
Read more >Heineken quenches its thirst for data management with artificial intelligence
Heineken Simplifies Data Analytics for Employees with SAP AI Solution.…
Read more >