Dreher gets a new variant
In spring, the Dreher variant family has been renewed in appearance and in ingredients, and Red Ale has also been added. Now another member of the brand’s portfolio is expanding: the Dreher Semi-Brown Cold Hop combines the familiar citrus fresh aroma with roasted malt flavors.
The symbolism of the triangle in the logo applies to the entire portfolio of the Dreher brand, consisting of 3 classic ingredients: barley malt, hops and crystal clear water.
Branding is supported by TV advertising, public and digital communications, PR and in-store communications.
Related news
NIQ: Young people don’t need pats on the back, they need mentor figures
An average Hungarian adult belongs to a total of barely…
Read more >
Beer consumption is decreasing in Germany and Europe
German beer culture is known around the world, but even…
Read more >
Anheuser-Busch InBev and Carlsberg are facing challenges due to weak quarterly results
The world’s top brewers, Anheuser-Busch InBev (AB InBev) and Carlsberg,…
Read more >Related news
A new chapter has opened in the history of Pizza Hut: The restaurant chain can be renewed based on the Hungarian model
On September 12, the ribbon was cut on Pizza Hut’s…
Read more >
150 million bottles, jars and aluminum cans have already been returned in Lidl stores
Lidl Hungary has reached a milestone in its new return…
Read more >
Style rethought – Hungaria sparkling wine has been renewed!
Hungaria, one of Hungary’s most popular bottle-fermented sparkling wine brands,…
Read more >
