Dreher gets a new variant
In spring, the Dreher variant family has been renewed in appearance and in ingredients, and Red Ale has also been added. Now another member of the brand’s portfolio is expanding: the Dreher Semi-Brown Cold Hop combines the familiar citrus fresh aroma with roasted malt flavors.
The symbolism of the triangle in the logo applies to the entire portfolio of the Dreher brand, consisting of 3 classic ingredients: barley malt, hops and crystal clear water.
Branding is supported by TV advertising, public and digital communications, PR and in-store communications.
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