Migros Launches New V-Love Brand

Swiss retailer Migros has launched the V-Love private label brand, encompassing a range of plant-based and vegetarian foods.

The first V-Love products unveiled include a vegetable-based burger, a vegetable-based roast sausage and a vegetable-based grilled sausage.

All three SKUs were developed by Migros at its in-house production companies, based in Switzerland.

All products are 100% plant-based and certified with the internationally recognised and protected V-label, used to mark vegetarian and vegan products.

ESM