Magazine: New directions in drink mixing
Market research conducted by major international companies preceded the new trend of mixing spirits with wine. Beam mixed Courvoisier with
Moscato and red wine to make the Gold and the Rose products – both drinks’ alcohol content is 18 percent. Tune, a new drink from Absolut is a mixture of vodka with Sauvignon Blanc from New Zealand, with an alcohol content of 14 percent.
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