Dunkin' Donuts develops new zero trans oil

US-based Dunkin' Brands has developed a new oil in order to create trans-free fat bakery products without sacrificing quality, flavour and taste, the company said this week.

 
The Dunkin' Donuts brand said its research and development team tested 28
alternative oils in order to find a completely trans-free fat oil to be used
across its donuts, croissants, muffins, bagels and other bakery products.
This announcement comes as the food industry is under pressure to help tackle
the rising obesity crisis, as well as taking advantage of consumer demands for
'healthier' products. Dunkin' Donuts has said all its menus across the US will
be zero grams trans fat by October 15 2007. The company also said it will make
its Baskin Robbins ice cream brand zero grams trans fat by January 1 2008.
Dunkin Donuts operates in 50 countries worldwide with sales of $6.4bn at the
end of 2006, the company said.