New-type ads in Tesco stores
This year Tesco Hungary and POS Services Kft. offer even more creative in-store campaign solutions to partners than before. FrieslancCampina Hungária Zrt.’s Landliebe brand was launched in Hungary via Tesco stores, using special gondola end and fridge decoration. In Danone Kft.’s Activia campaign gondola end decoration and never-before-seen Giant Floor Stickers appeared.Pallet-Láma is available for advertising in Tesco stores from Nikolett Neff (POS Services Kft.) told that unique in-store presence is the result of Tesco Hungary’s innovation-centred strategy and thinking together with partners already in the planning phase.
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