New product manager at Camping

Rudolf Renáta is the new cheese product manager of the ERU Hungária Kft. from 20 January 2014.

She will be responsible for the development and implementation of the annual marketing strategy. The camping brand will be given a priority attention. The camping brand this year will be supported with new products, consumer promotions and increased social media presence. Rudolf Renáta worked for nearly five years on the field of FMCG marketing. She arrived from the EVM Zrt, where she was responsible for the traditional Hungarian and international brands. She acquired her University degree of Economics on Marketing-Management faculty. The ERU’s camping brand in recent years won the Magyar Termék (Hungarian Product) Grand Prize and the MagyarBrands awards, and the company also obtained the IFS and BRC certificates in 2012.