Italy’s Bennet Launches New Private-Label Brand

Italian hypermarket chain Bennet has launched a new line of private-label fish and meat products under the ‘Filiera Valore’ brand.

The Filiera Valore assortment is available online and in all Bennet outlets in the country.

The products are classified by specific colour labels, where red stands for the meat products and light blue for fish.

The packaging features dedicated pictograms to communicate information about the journey of the products from the farm to the store shelves. Meat items display pictograms about animal welfare standards, while fish SKUs have the ‘Friend of the Sea’ label, which guarantees that the products are sustainable.

ESM