Italy’s Bennet Launches New Private-Label Brand
Italian hypermarket chain Bennet has launched a new line of private-label fish and meat products under the ‘Filiera Valore’ brand.
The Filiera Valore assortment is available online and in all Bennet outlets in the country.
The products are classified by specific colour labels, where red stands for the meat products and light blue for fish.
The packaging features dedicated pictograms to communicate information about the journey of the products from the farm to the store shelves. Meat items display pictograms about animal welfare standards, while fish SKUs have the ‘Friend of the Sea’ label, which guarantees that the products are sustainable.
ESM
Related news
The volume of lake farm fish production has decreased in Hungary
The volume of fish production in Hungarian pond farms was…
Read more >PENNY was focusing on people and the environment in 2023
In 2023 PENNY Magyarország has taken a number of important…
Read more >SPAR became the Fresh Meat Retailer of the Year
Two of SPAR Hungary’s stores also received prestigious recognition in…
Read more >Related news
Budapest will host the European Ecological Farming Congress in September
This year, Budapest will host the European Organic Congress, which…
Read more >Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was…
Read more >Alimentaria & Hostelco: sustainability and responsible production in the spotlight
Food and hospitality trade fair Alimentaria & Hostelco took place…
Read more >