New Rossmann commercial uses CGI technology

Rossmann has shot a special commercial, in which a ‘real’ centaur is walking around a Rossmann store, bringing the best promotions to the drugstore chain’s customers. The centaur is featured in the commercial thanks to computer-generated imagery (CGI) technology. Managing director László Flórián revealed that a survey conducted earlier has found: many consumers don’t know that there is a centaur in the company logo.

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