Coca-Cola Launches Initiative To Bolster Retailers In India
Coca-Cola India has announced a new support programme for small to medium sized retailers, the Super Power Retailer Program, with which the soft drink giant is seeking to ’empower retailers amidst a rapidly evolving retail landscape’.

Retail Ecosystem Gets a Boost with Coca-Cola’s Cutting-Edge Solutions
Launched alongside the National Skill Development Corporation (NSDC), the Super Power Retailer Program will provide guidance to store owners in areas such as product display, customer engagement, and sales strategies, in turn enriching the customer experience and driving additional sales.
Local stores – or ‘kiranas’ as they are known in India – will be equipped with new coolers integrated with inventory management features, which enable retailers to manage stock more effectively and increase product availability.
Scalable Platform
“Our approach to cooler technology is about creating a long term, scalable platform for retail growth,” commented Sundeep Bajoria, vice president of India operations at Coca–Cola India.
“From tech-driven cooler models to advanced retail programs, with every step, Coca-Cola India is constantly innovating to create a resilient ecosystem. We’re committed to the future of retail by ensuring kiranas remain integral, profitable players in a new era of commerce.”
Coke Buddy
Allied to this, Coca-Cola is also rolling out the ‘Coke Buddy’ initiative, which leverages AI-driven insights to support retailers around the clock, and provide a ‘more personalised and seamless shopping experience’, the soft drinks firm said.
According to data from ICRIER, the non-alcoholic beverage sector contributes significantly to the Indian economy, supporting more than 4.5 million retailer livelihoods across the country, in terms of adding value and creating jobs.
‘It is essential to leverage the nation’s strengths, adopt best practices, and drive innovation across the industry,’ Coca-Cola India added. ‘With its commitment to innovation and focus on strengthening the retail value chain, Coca-Cola India aligns with the Government of India’s vision of Viksit Bharat, paving the way for shared progress.’
ESM
Related news
Coca-Cola invites consumers to an unforgettable party with the slogan Share a Coke, Share the Music
Coca-Cola is celebrating the return of its “Share the Magic…
Read more >Coca-Cola changes its green marketing messages as a result of joint European action
The Consumer Protection Cooperation Network (CPC), a network of European…
Read more >Coca-Cola To Invest €1bn In Brazil In 2025
Coca-Cola is stepping up investment in Brazil by 75% year…
Read more >Related news
New bill would protect traditional checkouts in large stores
The leader of the Christian Democratic People’s Party faction, István…
Read more >Organic food is only sold in Hungary through imports – public catering could be a breaking point
Although the domestic retail turnover of organic food is growing…
Read more >The single market would get a new boost: EU strategy to break down trade barriers
The European Commission is set to revamp the single market…
Read more >