Cobra beer focus on new markets
Cobra is eyeing annual sales growth of 50% over the next three years and has earmarked India as key to meeting that target.
UK based Cobra Beer, founded by an Indian-born entrepreneur
Karan Bilimoria in 1989. The company has a brewery in UK and also has contract brewing operations in
Poland, Belgium, Holland and India. After big succes in UK the company wants to increase it's
market, and get a new CEO.
Adrian McKeon, who earlier this month stood down from his
post at Beam UK, will assume his new role at Cobra in August. Lord Karan
Bilimoria, Cobra's founder, will vacate the position and move up to become
executive chairman.
Last September, Cobra lined up a GBP10m (US$19m) marketing
campaign in the UK. The investment came two months after the company revealed
it had raised GBP27.5m to fund expansion in key markets worldwide.
Related news
Related news
Holiday opening hours at PENNY
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Lidl: another special tax increase could lead to chain closures in the Hungarian market
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >A new generation of protein sources: this is how high-protein products are conquering the market
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >
