The Laughing Cow expands with new plant-based alternative
The Laughing Cow has expanded its brand with the launch of a new plant-based alternative to its cheese portions.
Packaged in Laughing Cow’s distinctive triangle-shaped pieces, the Bel-owned brand claims to be the first UK firm to have introduced plant-based alternative cheese in portions.
The new Vegan Society-approved product, which is launching in Asda and Sainsbury’s, is made from almonds and aims to deliver the same “spreadable texture” of the original version.
The Laughing Cow senior brand manager Oliver Richmond told The Grocer: “Reflective of our ongoing diversification of the Bel UK portfolio to enrich its fruit and plant-based ranges, meeting consumer needs and giving consumers the opportunity to reduce carbon impact, we’re delighted to unveil The Laughing Cow Plant-Based.
“Enabling us to establish ourselves in a new category and allowing more consumers to enjoy the world of The Laughing Cow, the launch is designed to satisfy the growing consumer need for more plant-based products.”
The new vegan alternative follows Bel UK’ introduction of a plant-based variant of its Babybel brand in January 2022.
Related news
A campaign to encourage the consumption of Trappist cheese has been launched
The Ministry of Agriculture (MA) and the Agricultural Marketing Center…
Read more >Innocent Drinks calls for better access to healthy food
Innocent Drinks, a number of charity partners and the IGD,…
Read more >Sainsbury’s partners with Royal Mail to install parcel lockers in stores
Sainsbury’s is the first UK chain to join Royal Mail’s…
Read more >Related news
A new era in the global economy? – New challenges for our country
May 2025 brought an acceleration of change in the global…
Read more >This is how you can keep your hair and skin healthy during the approaching summer heatwave
Styling, dyeing and blow-drying can all weaken the internal structure…
Read more >New cycle, stable operation, unchanged direction – ÖRT management has received trust
The General Assembly of the Hungarian Self-Regulatory Advertising Board (ÖRT)…
Read more >