The Laughing Cow expands with new plant-based alternative
The Laughing Cow has expanded its brand with the launch of a new plant-based alternative to its cheese portions.
Packaged in Laughing Cow’s distinctive triangle-shaped pieces, the Bel-owned brand claims to be the first UK firm to have introduced plant-based alternative cheese in portions.
The new Vegan Society-approved product, which is launching in Asda and Sainsbury’s, is made from almonds and aims to deliver the same “spreadable texture” of the original version.
The Laughing Cow senior brand manager Oliver Richmond told The Grocer: “Reflective of our ongoing diversification of the Bel UK portfolio to enrich its fruit and plant-based ranges, meeting consumer needs and giving consumers the opportunity to reduce carbon impact, we’re delighted to unveil The Laughing Cow Plant-Based.
“Enabling us to establish ourselves in a new category and allowing more consumers to enjoy the world of The Laughing Cow, the launch is designed to satisfy the growing consumer need for more plant-based products.”
The new vegan alternative follows Bel UK’ introduction of a plant-based variant of its Babybel brand in January 2022.
Related news
Oatly Is Launching A Ready-To-Drink Matcha Latte Oat Milk This Summer
Oatly is the latest plant-based milk brand to launch a…
Read more >Tesco rolls out fresh produce campaign
Supermarket chain Tesco is doubling down on its commitment to…
Read more >Co-op teams up with Deliveroo Express to offer on-demand delivery
Supermarket chain Co-op is partnering with Deliveroo to provide a…
Read more >Related news
Half-term melon overview: difficult season, market-destroying promotions, desperate producers
The domestic melon season started with a delay of one…
Read more >Small producers welcome customers with open doors
Small producers across the country are opening their doors to…
Read more >Profitability of agriculture in 2023: trend break and decline
We used the data from the Test Farm Information System…
Read more >