New names for colours and flavours

According to a new survey focusing on the effect of creative food- and colour names, the less obvious the name of the meal is, the more attractive it would seem to customers.

The reason why this is so is because the cunsumer is used to hearing familiar names they can immediately grasp, whic is based on a useful piece of marketin information. If the name carries no relevant infomation, they will keep thnking of it, and the longer they do so, the more curious they become, nding up longing for the item. HOwever, t is useful to give at lest a hint of what the meal would be about…