New method to reduce alcohol consumption in Britain: tsmaller portions of beer

By: Trademagazin Date: 2024. 09. 24. 11:24

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British researchers propose a new way to curb alcohol consumption: introducing smaller portions instead of the traditional pint-sized beer. In an experiment conducted in a dozen restaurants in England, the amount of the largest available draft beer was reduced to two-thirds of a pint, The Guardian reported. According to the results, this measure reduced the amount of beer sold by almost 10%.

Professor Dame Theresa Marteau, a researcher at the University of Cambridge, said even this modest reduction could make a significant contribution to reducing alcohol-related diseases, which kill thousands of people in the UK each year.

Thirteen restaurants participated in the experiment, and although wine sales increased slightly, the overall amount of alcohol consumed still decreased, and revenues fell by 5%. The introduction of smaller portions was met with mixed reactions by restaurateurs and guests, but according to researchers, this approach could be an important step in reducing alcohol consumption.