New method to reduce alcohol consumption in Britain: tsmaller portions of beer

Professor Dame Theresa Marteau, a researcher at the University of Cambridge, said even this modest reduction could make a significant contribution to reducing alcohol-related diseases, which kill thousands of people in the UK each year.

Thirteen restaurants participated in the experiment, and although wine sales increased slightly, the overall amount of alcohol consumed still decreased, and revenues fell by 5%. The introduction of smaller portions was met with mixed reactions by restaurateurs and guests, but according to researchers, this approach could be an important step in reducing alcohol consumption.