Carrefour launches new marketing campaign in France

Carrefour has launched a new marketing campaign focused on spotlighting its prices, the quality it offers through its private label ranges and those products made in France.

Carrefour said its new campaign was aimed ‘to support shoppers’ household budgets today… [while] reaffirming its commitments. Its commitment to purchasing power, commitment to the quality of Carrefour branded products, commitment to support France’s economic and industrial recovery.’

Carrefour has said the campaign will highlight its prices through its use of two levels, unbeatable prices and loyalty bonuses.

The campaign also sees Carrefour promote products from key partner manufacturers, whose brands are made in France. The retailer said it collaborates with nearly 1,500 manufacturers in the country, who therefore support the livelihoods of a large part of the local population.

IGD