New marketing director at Coca-Cola HBC Hungary

By: Trademagazin Date: 2024. 07. 24. 12:08

Bojana Nenadovic joined the Coca-Cola HBC Hungary team as marketing director from July 1, 2024 – before the appointment of the new manager, she spent six years in the same role at the company, where she was responsible for the marketing activities of Serbia and Montenegro.

In 2016, Bojana joined Coca-Cola HBC’s Serbian and Montenegrin team as Shopper Marketing Manager, where she brought extensive experience from the tobacco industry company British American Tobacco, as well as Molson Coors and Knjaz Milos beverage manufacturers. In 2018, he was appointed the operational manager of the local marketing department, and in 2022 he became the marketing director of the organizational unit.

Under Bojana’s leadership, the Serbian and Montenegrin organizational unit achieved the highest market share of all time in the areas of carbonated soft drinks, iced tea, water and energy drinks. In addition, thanks to its excellent expertise, the company’s recognition and visibility in the hospitality sector increased.