New brands from Tesco

Tesco will soon introduce new brands, which will be distributed worldwide. According to the news; the products will come to the Central European retailers first.

According to the informations of the Marketing Magazine; the new products of Tesco can  take up the competition with the world's biggest brands. In the first round, the company will introduce an ice cream brand and two pet food brands.

According to the journnal; the names of the new products will be ChokaBlok ice-cream, La-thams dog food and NutriCat cat food. These products will not be marketed with the logo of Tesco, an own brand will be created for them – reports penzcentrum.hu.