New Director of Brand and Marketing Communications at Yettel
From March 2024, Péter András Kovács will lead Yettel’s Brand and Marketing Communications Directorate and is responsible for building the telecommunications brand and marketing communications activities.
Péter András Kovács has held various positions in the domestic marketing communication profession for 14 years. During that time, the 37-year-old professional produced a TV show for TV2, worked on the agency side at the ACG creative agency, and twice worked in the campaign team of Magyar Telekom, most recently as department and segment manager, from which he comes to Yettel.
Previously, he worked at RTL Hungary as a communications consultant to the CEO, and built the international country brand for the 2024 Budapest Olympic and Paralympic bid, and as head of the Hungarian Tourism Agency’s brand department.
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