Coca-Cola presents a new, limited-edition soft drink

By: Trademagazin Date: 2023. 02. 10. 10:04

At the same time as the international campaign, Coca-Cola is presenting the boldest and most diverse flavor of Coca-Cola Creations to date. The campaign was created in cooperation with the Spanish star performer Rosalía, and the new drink, Coca-Cola Movement, will be available in Hungary from the beginning of February.

This year’s first Coca-Cola Creations campaign, which brings to life the piercing power of music, encourages self-expression and experimentation with our limits. The Spanish singer Rosalía, who is collaborating with the soft drink manufacturer, questions genre frameworks and traditions, and her musical world fits well with the soft drink coming to stores under the name Coca-Cola Movement, in which the well-known taste of Coca-Cola Zéró Cukor has been given a completely new form.

“The ability to transform and renew as a means of self-expression is one of today’s powerful messages that music expresses in a universal language,” said Oana Vlad, Senior Global Strategy Director of The Coca-Cola Company. “Working with Rosalía on the latest Coca-Cola Creations campaign was fantastic and inspiring: the cooperation opened up new avenues for Creations. We hope that he and our fans will love the new soft drink.”