Smart Organic acquires the LoveRaw brand

By: Trademagazin editor Date: 2025. 06. 05. 20:22

Bulgarian company Smart Organic has acquired the British vegan brand LoveRaw, which has become well known for sweets that are free from milk, palm oil and artificial additives.

The aim is to re-launch the international growth of LoveRaw, known for its dairy, palm oil and artificial additive-free sweets

This article is available for reading in Trade magazin 2025/6-7.

LoveRaw’s popular products such as Cre&m Wafer Bars and Peanut Butter Cups are available at Tesco, Asda, Waitrose and Whole Foods Market stores. At its peak the brand was available in 13,000 stores in 25 countries, generating annual revenues around GBP 3m.