Smart Organic acquires the LoveRaw brand
Bulgarian company Smart Organic has acquired the British vegan brand LoveRaw, which has become well known for sweets that are free from milk, palm oil and artificial additives.

The aim is to re-launch the international growth of LoveRaw, known for its dairy, palm oil and artificial additive-free sweets
This article is available for reading in Trade magazin 2025/6-7.
LoveRaw’s popular products such as Cre&m Wafer Bars and Peanut Butter Cups are available at Tesco, Asda, Waitrose and Whole Foods Market stores. At its peak the brand was available in 13,000 stores in 25 countries, generating annual revenues around GBP 3m.
Related news
Promotions, prices, alternatives – promotions and Hungarian households
Tünde Turcsán, managing director of YouGov spoke about how Hungarian…
Read more >Promotion 2025: simplicity, data and experiences
Tamás Barna, owner and managing director of Republic Group was…
Read more >Retail kept its position in terms of employer attractiveness
Honouring Hungary’s most attractive employers, the Randstad Awards have been…
Read more >Related news
KSH: in April, retail turnover exceeded the same period of the previous year by 5.0 percent and the previous month by 2.0 percent
In April 2025, the volume of retail trade turnover increased…
Read more >FAO food price index fell in May
The benchmark global food price index fell in May from…
Read more >Eurozone retail sales rise in April
Retail sales in the eurozone and the European Union increased…
Read more >