Here is the new Lead with Love campign by Procter & Gamble
For generations, we’ve supported consumers and communities through unexpected challenges. We’ve been stepping up for more than 180 years and will continue to push ourselves to do more. The extraordinary events of 2020 have made it clear that brands and companies have a responsibility to society and the world around us. P&G is determined to Lead with Love and to make 2021 the year we all come together to do more and do better for communities, equality and our planet.
Over the last year, we’ve witnessed beautiful moments of human kindness and have come together to support each other for the greater good. As we turn the page to 2021, we want to grow the reach and impact of these positive acts, shaped by the love and compassion we have for each other. That’s why, through P&G brands and P&G people, we’re committing to 2,021 acts of good for 2021. And we’re inviting our employees, partners and the consumers we serve to join us.
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