New special wine bottles from O-I

O-I, which is the world's leading producer of glass packaging, was participating on the SIMEI exhibition in Milan with an own stand and presented the advantages the clearest packaging solution, the glass.

O-I global wine market surveys showed, that four of the most important consumer expectation of packaging are; the preservation of taste, the design of the glass, safety and sustainability. The majority of consumers spending an average of 40 seconds to pick up a product from the shelf, so the visual impact of packaging, plays a crucial role in the choice.
Therefore, O-I has decided to broaden the product range of its wine bottles. The five different specific wine bottles break the traditions and give an entirely new, original look to the glasses.