SimplePay’s integrated operating model opens a new era in hospitality

The digitalization of the catering industry has undergone significant development in recent years, but in everyday life, many independent systems do not necessarily mean efficiency. Most restaurants, cafes, pubs and event venues use payment solutions and various catering software from separate service providers, which in many cases causes duplicate data entry, the possibility of errors, and difficult-to-transparent multi-player operations.

In response to this challenge, Hungary’s leading payment acceptance company, SimplePay, is introducing a comprehensive package that brings together the services necessary for the successful operation of restaurants and businesses, from credit card payments to hospitality software, on-site operation and the necessary hardware. Moreover, without any initial investment.

“As a member of the OTP Group, we can provide an opportunity for businesses to tailor the entire hospitality system to their own needs. When order taking, payment, administration and guest experience solutions operate in a single system, coordinated by a single service provider, the possibility of errors is significantly reduced and daily operations become more transparent. In this ecosystem, we have collected the best software and hardware solutions for businesses, so that operators and owners can truly focus on the guest experience and growth”

– said Norbert Varga, Head of Physical Payment Acceptance at SimplePay Zrt..

In addition to the well-known Borraválós POS payment solution, SimplePay’s integrated system can also include the waiter system, hardware devices, online ordering solutions, the repo system, loyalty program management, and guest-side advertisements, thus ensuring complex operation within a single ecosystem.

“Our partnership goes back ten years, because in the exhibition and event industry we experience every day that those players who are open to new, innovative solutions can be truly successful. In such a complex environment, reliable, stable, coordinated operation is particularly important, because digitalization not only means efficiency, but also a real competitive advantage for the sector”

– said Gábor Ganczer, CEO of Hungexpo.

Reducing the high costs typical of the sector is a continuous challenge for the hospitality industry, which the service can also help with.

“With this development, the old hospitality demand to really spend our time on the guest is realized, as this solution eliminates the need to cooperate and maintain contact with multiple service providers. Costs are also significantly reduced, because duplicate services are eliminated”

– said Csilla Kendesi, CEO of Barba Negra.

Hotel establishments can try out the integrated solution in person at the SimplePay stand (Pavilion A 109K) at the SIRHA exhibition held on the grounds of Hungexpo between March 3-5, 2026. In addition, a SimplePay ecosystem package will be raffled among them.