Globus Introduces New Convenience Private Label Range

With its new private label brand, Fresh ‘n’ Go, German retailer Globus has announced the addition of a range of food-to-go products, which can be consumed right away or enjoyed at home.

The group anticipates that the Fresh ‘n’ Go range will be expanded to include around 100 SKUs by the summer.

The demand for convenience and chilled food has increased significantly in recent years, and Globus is aiming to appeal to those on the go, at work, or in everyday life with the Fresh ‘n’ Go range.

From falafel wraps to smoothies, fresh tarte flambée bases or club sandwiches with fried chicken breast, the new private label range features a wide variety of to-go products, the retailer said.

ESM