Żabka Launches New Campaign To Promote In-Store Services

By: Trademagazin editor Date: 2024. 06. 14. 09:53

Polish retailer Żabka has launched a new campaign Załatw to w Żabce (Get it in Żabka) to promote a range of services offered in its stores.

The campaign, scheduled from 5 June to 2 July 2024, will run on TV, radio, online, as well as in stores and the Żappka application, the company noted.

The creative concept and advertising spots for the campaign were designed by the agency GONG, while Value Media was responsible for media buying.

Żabka offers a range of services in its stores including bill payments, buying and registering a GSM starter, depositing or withdrawing money, and sending and receiving parcels, among others.

Przemysław Tomaszewski, director of sales and service development at Żabka Polska stated, “We are the only company in Poland to offer customers such a wide range of comprehensive services, already available in over 10,000 locations. Instead of visiting many places, just come to the nearest Żabka, where you can handle many matters quickly and conveniently.

“In this way, in line with our mission, we simplify people’s lives and help them save time. In the ‘Załatw to w Żabce’ campaign, we present not only well-known services, such as collecting and sending parcels or phone top-ups but also the latest, innovative ones, such as shoe cleaning or having a smartphone repaired.”

During the campaign, Żabka will offer promotional prices on some of its services such as cleaning of summer and sports shoes and phone repairs.

ESM