New flavors expand the Szentkirályi One Drop of Fruit product line
Szentkirályi Magyarország is expanding its sugar- and sweetener-free portfolio with two new flavors. The new mango and lime-chili variants of the Szentkirályi Egy Csepp Gyümölcs brand will be available in retail chains from April, the former also in PET bottle packaging.
The lightly carbonated, natural mineral water-based refreshments of the Szentkirályi Egy Csepp Gyümölcs product line do not contain sugar, artificial sweeteners or preservatives. The two new flavors, mango and lime-chili, in addition to the existing lemon and forest fruit variants, offer a new alternative for health-conscious consumers who want natural flavors.
The demand for flavored but uncompromisingly hydrating products has been growing steadily in recent years, especially among the younger generation. By expanding the category, the company aims to reach an even wider audience with its free refreshing products.
“With the introduction of the new flavors, we want to further strengthen our presence in the health-conscious alternatives market. Mango and lime-chili are both distinctive in their own right, but what they have in common is that they both remain true to the natural, clean concept of the product line. In addition, like the other One Drop Fruit products, they also have the smallest possible carbon footprint,” said Noémi Fábián, brand manager of Szentkirályi Hungary.
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