New measure to curb food waste by Coop Switzerland

As part of its efforts to prevent food waste in the fresh meat category, Coop Switzerland is freezing certain fresh meat products on the expiry date and offering them at reduced prices. Fresh meat products suitable for freezing such as minced meat, chicken breast or entrecôte, can be stored in the freezer for up to 90 days. The quality of these frozen meats is the same as fresh products, but the price is 50% lower.

This article is available for reading in Trade magazin 2024/8-9