New time system for Oreo

By: Trademagazin Date: 2025. 07. 16. 11:51

Oreo’s largest domestic campaign to date, which started with a social prize draw and has recently been strengthened with locally focused communication, runs until September 21. In addition to digital platforms, the activity spanning several months also appears on shelf banners, subway posters, building networks and in the form of folklore costume sampling. Republic Group was responsible for the concept, creatives and complete implementation.

Campaign goal:

Oreo is popular worldwide, but at the same time it does not have the same historical embeddedness in Hungary as traditional Hungarian sweets. The campaign aims to turn this “lack of heritage” to the brand’s advantage: to create a distinctive, humorous and self-reflective identity that not only distinguishes but also creates an emotional connection with domestic consumers.