New-generation napkin from MAGYAR PISZKE PAPÍR: textile effect and innovation in our homes

By: Trademagazin editor Date: 2024. 12. 05. 10:58

MAGYAR PISZKE PAPÍR Kft., one of the most innovative, trend-setting actors in the domestic and Central and Eastern European hygiene paper market has always believed that it is possible to create something new in the napkin category.

The company is now launching its latest textile-effect napkins, which not only offer a premium visual appeal, but also revolutionise the segment with their technological solutions. According to Ferenc Bodrogai, managing director of Magyar Piszke Papír Kft., their goal was to create a premium product that brings elegance to everyday life, while also preserving the practicality of paper products

The new textile-effect napkin is made using a special production technology: the embossed product is close to textile in both softness and appearance. In 2025 the product range will be extended with the traditional 33×33 cm napkins, which are the most popular in Hungary. “When developing the new napkins, we also wanted to deliver the best quality feel in the market, with our 2-ply bonded napkin technology”, told COO Attila Kecskeméti. The product’s softness, modern shape and elegant appearance make it the perfect choice for both everyday and festive occasions. MAGYAR PISZKE PAPÍR Kft. is also coming out with a Christmas collection. (x)