Barilla debuts Al Bronzo collection

By: Trademagazin editor Date: 2025. 05. 06. 09:23

Barilla has announced the return of its Al Bronzo pasta line alongside a packaging redesign and two new pasta shapes.

Brooklyn Peltz Beckham showcases the art of Scarpetta with Barilla® Al Bronzo®. (PRNewsfoto/Barilla America, Inc.)

The company also has partnered with entrepreneur and tastemaker Brooklyn Peltz Beckham, son of David Beckham, to bring this idea to life.

“Barilla and I share a love for Italy and for bringing people together over food,” Beckham said. “It’s more than a meal — it’s a way to connect.”

The two new pasta shapes in the portfolio, fusilloni and orecchiette, will join bucatini, spaghetti, mezzi rigatoni and penne rigate.

“The evolution of Al Bronzo reflects our commitment to innovation while honoring our Italian heritage,” said Angie Cotter, US pasta category marketing director at Barilla. “Crafted in and imported from Italy, Al Bronzo is the result of 148 years of deep expertise and a passion for authentic pasta-making.”

The expanded lineup is available at select retailers nationwide.

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