Time is money with new Ikea payment pilot

According to Forbes, the Swedish home furnishings giant is piloting a program called “Buy With Your Time” at its three stores in Dubai. The offering enables customers who visit an Ikea store to display their Google Maps timeline on their mobile device to checkout. Ikea then provides a certain amount of reward dollars they can put toward their purchase, based on how long the customer had to travel to reach the store.

Products on display in Ikea’s Dubai stores now feature “time currency” price tags. The amount of credit given for time spent traveling to the store is based on the average salary in Dubai. Reportedly, customers can receive store credit for all the time they have ever spent traveling to Ikea stores which can be verified via Google Maps.

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