New Sales Director at Nielsen

Vágyi Erik, Nielsen’s new Sales Director graduated as an economist and programmer mathematician and has been working in market research since 1998. He has a significant consumer research history, mainly in quantitative research. He has participated in thousands of research projects and has been involved in successful tracking, U & A, customer research, advertising, conceptualization and product testings.

Erik began his career as a researcher at Hoffmann Research International in 1998. Between 2002 and 2007 he worked at Millward Brown’s Hungarian and German office. From 2007 he led the Consumer Research Division of Nielsen in Hungary, later in the CEE region. Between 2015 and 2017 he was Kantar Hoffmann’s research director.

Erik rejoined Nielsen in January 2018 as Sales Director in Hungary.

_{Erik Vágyi
sales director
Nielsen}