SPAR simplifies recipes with fewer additives

By: Trademagazin editor Date: 2025. 10. 29. 09:28

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SPAR has introduced its “simply WITHOUT” label on over 830 private label products, indicating that these items are free from artificial flavor enhancers, aromas, colorants, and preservatives. Approved by the Austrian Food Research Institute (LVA), the label is expanding weekly.

Thanks to modern technologies and optimized recipes, SPAR aims to offer more natural products with fewer additives. Board member Markus Kaser emphasized that food should be practical, safe, and enjoyable – without compromising authenticity and quality.

A recent survey of 1,000 consumers shows that 71% pay attention to additives, and 80% prefer their food without flavor enhancers. SPAR is reviewing both new and existing products to reduce unnecessary ingredients wherever possible.

The “simply WITHOUT” label guarantees at least two, ideally all four criteria. While not all eligible products can be labeled – due to legal or packaging constraints – SPAR remains committed to cleaner formulations. The message is clear: fewer additives, more real taste.

SPAR